Why You Should View Life Insurance as a Distinct Asset Class?
- Paul Herdsman
- Jun 7
- 2 min read

1. Uncorrelated, Low-Volatility Asset
In a well-diversified portfolio, non-correlated assets are critical to managing overall risk. Permanent life insurance cash values do not track the stock or bond markets, offering stability during periods of market volatility. This makes them particularly attractive for executives seeking to offset downside risk in their broader portfolios.
2. Predictable Internal Rate of Return
Permanent life insurance delivers predictable long-term returns based on mortality credits and guaranteed components of the policy. When used for legacy planning, policies can yield an internal rate of return of 4–6% net of taxes to life expectancy, and even higher if death occurs prematurely. Compared to taxable brokerage accounts, this return is highly competitive— especially once tax drag and estate exposure are considered.
Indexed universal life (IUL) policies further enhance this value by offering market participation with downside protection, including guaranteed floors and cap rates tied to indices like the S&P 500.
3. Exceptional Tax Advantages
· Tax-deferred growth of the cash value
· Tax-free access via policy loans or withdrawals (when properly structured)
· Tax-free death benefit for heirs
· Potential estate tax mitigation when owned outside the estate (e.g., via an Irrevocable Life Insurance Trust)
For executives in high tax brackets, these benefits make life insurance a far more attractive planning tool than many realize—especially in the current environment of uncertain tax policy and market volatility.
4. Efficient Wealth Transfer and Liquidity
Life insurance provides immediate, probate-free liquidity upon death. For business owners and executives with complex estates or illiquid assets, this can be a critical tool to:
· Provide liquidity to pay estate taxes,
· Equalize inheritance among heirs,
· Fund buy-sell agreements, or
· Support philanthropic goals.
5. Policy Flexibility and Strategic Reviews
Permanent life insurance policies are dynamic financial contracts—not "set it and forget it" instruments. As client needs evolve, so should their policy structures. Regular annual reviews ensure that:
· Policy performance is on track,
· New product enhancements are evaluated,
· Riders and benefits are aligned with the client's goals,
· And cost efficiencies are continually assessed.
Final Thoughts: A Multi-Dimensional Financial Instrument
When properly designed, life insurance is far more than just a death benefit. It is a strategic financial asset—one that offers guaranteed protection, tax-efficient growth, and estate planning advantages all in one product. Whether as part of an executive bonus structure, legacy plan, or retirement supplement, life insurance deserves a place in the conversation alongside stocks, bonds, and real estate.
For discerning clients and executives, it may be time to reframe life insurance not just as protection, but as performance—a smart, multi-dimensional component of a modern financial portfolio.



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